BrazeAI Decisioning Studio on Google Cloud

BrazeAI Decisioning Studio™ delivers intelligent 1:1 decisioning to optimize any business KPI. Its AI decisioning agents personalize every element of customer engagement—including channel, message, creative, offer, incentive, timing, frequency, and more—by leveraging all available first-party data. These agents continuously experiment, learn, and improve from every customer interaction.

Use all your data – Fully leverage rich first-party data, including custom and industry-specific signals. Forward Deployed Engineers help prepare your data for AI with tailored engineering and hands-on support.

Personalize everything – Make real-time, one-to-one decisions across multiple dimensions at once, from content and offers to timing and frequency. AI agents automatically test, learn, and adapt as customer behaviors and marketing strategies evolve.

Optimize any business metric – Focus on outcomes that matter, not just clicks. Optimize critical KPIs such as customer lifetime value, incremental revenue, profit, renewals, referrals, or win-back. Measure uplift against control groups to demonstrate clear, quantifiable ROI.

Decisions, explained – Gain full transparency into every AI decision and the rationale behind it. Detailed reporting links customer actions to business impact, uncovers actionable insights, and supports custom goals and guardrails.

Integrate with any stack – BrazeAI Decisioning Studio™ works natively within the Braze Customer Engagement Platform or integrates seamlessly with any marketing automation or martech stack as a decisioning layer.