Product Description
This product version is intended for customers with an existing license agreement. Meet Meiro CDP—a platform where personalized customer experiences are built with privacy at the core. Meiro is a highly composable Customer Data and Experience Platform designed for marketing and IT teams that demand strong data security, governance, and full control over their data.
By combining advanced personalization capabilities with enterprise-grade data governance, Meiro enables organizations to maintain ownership, security, and compliance across their entire infrastructure. Built specifically for advertising and marketing use cases, Meiro provides a no-code environment for audience segmentation and an intuitive drag-and-drop journey builder. This allows marketers to design, launch, and optimize AI-driven, omnichannel customer journeys independently, without relying on IT teams.
Meiro synchronizes audience targeting across advertising platforms and orchestrates campaigns across multiple channels such as email, SMS, in-app messaging, web, call centers, and more, supported by over 300 maintained inbound and outbound integrations. Customer data from all touchpoints is unified into a single, comprehensive customer view.
Unlike traditional CDPs, Meiro excels at automating data normalization, cleansing, and enrichment. It can process data in any format, in real time or batch. With native Reverse ETL, unstructured raw data can be ingested directly into the CDP, reducing implementation time and minimizing dependence on internal technical resources.
Meiro stands out for security-focused organizations that require complete control over their technology stack and data assets. As a composable, open-box solution, it integrates seamlessly with any existing or future MarTech tools. Its deep integration with your data infrastructure ensures customer data remains within your own data warehouse, reducing hidden operational costs and maintaining full data ownership.
To support diverse enterprise requirements, Meiro offers flexible deployment options, including private deployments in customer-managed cloud or on-premise environments. Even with the managed service option, Meiro supports deployments in over 100 countries, helping organizations meet local data residency and compliance regulations.