Agentforce Marketing

Overview

Agentforce Marketing is the Salesforce agentic marketing solution for the entire customer lifecycle. It is the next evolution of marketing orchestration where humans and AI agents work together to spark conversations that grow customer relationships and revenue. Here are three ways Agentforce Marketing is different from other solutions:

First, unified customer profiles bring together structured and unstructured data from across your business. Marketers and Agentforce can easily activate that data to build segments, generate calculated insights, analyze performance, and power AI-driven recommendations, decisioning, and automations, all without relying on IT.

Second, with trusted AI agents embedded into the platform and securely grounded in your company data and metadata, marketers can offload work to an agency of agents. Use natural language to collaborate with Agentforce to create campaign briefs, content, and customer journeys, and continuously optimize performance for higher ROI.

Finally, because Agentforce Marketing is built on the Salesforce Platform right alongside sales, service, and commerce, your customers engage with your brand as one connected company, not siloed departments. Marketers become value multipliers across the business, helping sales close more deals, commerce grow CLTV, and service boost CSAT.

Highlights

• Unlock trapped data to personalize every interaction

• Offload manual work with an agency of AI agents

• End fragmented experiences with continuous two-way conversations