Salesforce Consumer Goods Cloud

Deliver profitable growth with the world’s leading AI CRM built for the consumer goods industry. By combining human expertise and AI agents on a secure, connected platform with an industry-ready data model, teams can seamlessly align planning and execution. Key account managers can enhance forecasting and optimize trade promotions, sales teams can accelerate account growth, field teams can achieve flawless retail execution, and service teams can consistently deliver high-quality support.

Consumer Goods Cloud for Sales helps manage the full consumer goods sales cycle, enabling teams to grow accounts, collaborate effectively, automate processes, and boost productivity. Trade Promotion Management empowers KAMs to modernize trade operations with intelligence integrated into daily workflows—streamlining promotion planning, budget management, claims handling, and real-time reporting. Retail Execution equips field reps to create the perfect store experience, maximize selling time, and improve performance with automation and data-driven insights, supported by an offline-capable app.

Consumer Goods Cloud for Service allows agents to deliver excellent customer service across all channels, enhance resolution quality, scale with skill-based routing, increase account value, and improve operational efficiency. With Data Cloud for Consumer Goods, organizations can unify B2B and B2C data to give teams a real-time, holistic view of account health. The Consumer Goods Data Model provides a flexible, industry-specific framework built on the Salesforce platform. Consumer Goods Cloud delivers new innovations three times a year on a trusted, scalable foundation.